http://www.consultingcase101.com/abbott-nutrition-to-develop-five-year-growth-plan/ Thu, 23 May 2013 10:27:20 +0000 hourly 1 http://www.consultingcase101.com/abbott-nutrition-to-develop-five-year-growth-plan/#comment-6550 Anshul Mon, 05 Nov 2012 16:49:43 +0000 http://www.consultingcase101.com/?p=2781#comment-6550 Abbott Nutrition must consider Franchising as a way for growth. It can newer markets with Master Franchisee being appointed who are given development obligations for setting up a network of retail outlets for the products. Abbott makes money by adding margins in supply of products to retailers /Franchisee. Arrive at right target markets & number of outlets by doing competition analysis of presence, formats product portolio. Abbott Nutrition must consider Franchising as a way for growth.
It can newer markets with Master Franchisee being appointed who are given development obligations for setting up a network of retail outlets for the products. Abbott makes money by adding margins in supply of products to retailers /Franchisee. Arrive at right target markets & number of outlets by doing competition analysis of presence, formats product portolio.

]]> http://www.consultingcase101.com/abbott-nutrition-to-develop-five-year-growth-plan/#comment-5822 Debasis Thu, 02 Aug 2012 15:52:02 +0000 http://www.consultingcase101.com/?p=2781#comment-5822 Company had to do a rigorous Market study like finding the size of the nutrition market, preferencees of clearly targeted segmented group of new born or 0-6 months babies with feedback from moms, analyse existing competitior products, analysing their product mix and marketing strategy and also analyse market trend as what are the needs/preferences for moms looking for a milk replacement liquid for their babies. One possible way may be to get doctors providing preferences to moms and addressing any Product feature that might be missing from other competitor products of Nestle, Good start or Similac etc and creating a marketing bundled offer/promotion to provide a boost to the sales. sales decrease may be attributed to a better new product, change in product features or insights from a Competitor Analysis. Company had to do a rigorous Market study like finding the size of the nutrition market, preferencees of clearly targeted segmented group of new born or 0-6 months babies with feedback from moms, analyse existing competitior products, analysing their product mix and marketing strategy and also analyse market trend as what are the needs/preferences for moms looking for a milk replacement liquid for their babies. One possible way may be to get doctors providing preferences to moms and addressing any Product feature that might be missing from other competitor products of Nestle, Good start or Similac etc and creating a marketing bundled offer/promotion to provide a boost to the sales. sales decrease may be attributed to a better new product, change in product features or insights from a Competitor Analysis.

]]> http://www.consultingcase101.com/abbott-nutrition-to-develop-five-year-growth-plan/#comment-5594 ASHUJIT Sun, 01 Jul 2012 19:50:36 +0000 http://www.consultingcase101.com/?p=2781#comment-5594 I think it is extremely important to see total market size and the growth and then start segmenting market. For example we could segment market as per age: New born babies, geriatric (could be attractive because of aging population) , athletes, women special need. See which segment is growing and then see in which segment client has got core competency. If the segment itself is not growing then it kind of make sense why growth has been moderate, client may need to launch multiple product should not be difficult as it can bypass FDA torture and R&D expenditure is far less than developing a new drug. I think it is extremely important to see total market size and the growth and then start segmenting market. For example we could segment market as per age: New born babies, geriatric (could be attractive because of aging population) , athletes, women special need. See which segment is growing and then see in which segment client has got core competency. If the segment itself is not growing then it kind of make sense why growth has been moderate, client may need to launch multiple product should not be difficult as it can bypass FDA torture and R&D expenditure is far less than developing a new drug.

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