New Product

Case interview question type: New Product

  • Mercedes-Benz Proposes One Key Fits All Locks on New Cars

    Case Type: new product, new technology. Consulting Firm: Siemens Management Consulting first round summer internship job interview. Industry Coverage: automotive, motor vehicles. Case Interview Question #00665: The client Mercedes Benz is a multin...

  • Kmart to Test Radio Frequency Identification (RFID) in Stores

    Case Type: new product, new technology; math problem. Consulting Firm: Advisory Board Company second round summer internship job interview. Industry Coverage: retail; information technology (IT). Case Interview Question #00661: Our client is Kmart...

  • Cummins To Reduce Warranty Claims for Diesel Engines

    Case Type: new product; operations strategy, supply chain optimization. Consulting Firm: Siemens Management Consulting first round summer internship job interview. Industry Coverage: industrial equipment. Case Interview Question #00634: The client...

  • China Southern Airlines to Fly New Guangzhou-Perth Route

    Case Type: new product; math problem. Consulting Firm: Bain & Company first round summer internship job interview. Industry Coverage: airlines. Case Interview Question #00627: Our client China Southern Airlines Company Limited is an airline he...

  • Valeant's New Asthma Drug Approved by Canada FDA

    Case Type: pricing & valuation; new product. Consulting Firm: FTI Consulting first round summer internship job interview. Industry Coverage: healthcare: pharmaceutical, biotech, life sciences. Case Interview Question #00626: Our client Valeant...

  • Airbus to Build New A380 Assembly Facility in France

    Case Type: operations strategy, supply chain optimization; new product. Consulting Firm: Booz Allen Hamilton (BAH) first round summer internship job interview. Industry Coverage: aerospace & defense; airlines. Case Interview Question #00624: O...

  • Restless Leg Syndrome Drug Requip Approved by FDA

    Case Type: new product. Consulting Firm: IMS Health Consulting Group first round job interview. Industry Coverage: healthcare: pharmaceutical, biotech, life sciences. Case Interview Question #00611: Our client Glaxo Smith Kline plc (LSE: GSK, NYSE...

  • Southwest to Offer Free Flight Ticket for Children Under 14

    Case Type: new product; math problem. Consulting Firm: Seabury Group first round full-time job interview. Industry Coverage: airlines. Case Interview Question #00608: Our client Southwest Airlines (NYSE: LUV) is a large low-cost carrier in the Uni...

  • Bayer Diabetes Care Launches Blood Glucose Meters

    Case Type: new product. Consulting Firm: Huron Consulting Group first round job interview. Industry Coverage: healthcare: hospital & medical. Case Interview Question #00599: Our client is Bayer Diabetes Care, a business sub-division within Ger...

  • Red Wing Shoes Aims to Double EBIT in 3 Years

    Case Type: growth; new product. Consulting Firm: NERA Economic Consulting first round job interview. Industry Coverage: apparel, clothing & textiles. Case Interview Question #00596: Our client Red Wing Shoe Company is an American footwear company ...

  • Cordis to Launch New Drug Eluting Stent Device

    Case Type: new product; pricing, valuation. Consulting Firm: Trinity Partners first round job interview. Industry Coverage: healthcare: hospital & medical. Case Interview Question #00592: The client Cordis Corporation is a medical device compa...

  • Local Organic Foods Grocer to Offer Prepared Food

    Case Type: new product. Consulting Firm: Bain & Company first round job interview. Industry Coverage: food and beverages; retail. Case Interview Question #00568: Our client The Real Food Company is a local organic and natural foods grocery sto...

  • Raytheon to Install Defense Systems on Commercial Planes

    Case Type: new product. Consulting Firm: Bain & Company first round job interview. Industry Coverage: aerospace & defense. Case Interview Question #00565: Our client Raytheon Company (NYSE: RTN) is a major defense contractor for the United...

  • Children’s Healthcare of Atlanta Picks Oracle for Cloud

    Case Type: new product, new technology. Consulting Firm: IBM Global Business Services (GBS) first round job interview. Industry Coverage: healthcare: hospital & medical; software, information technology (IT). Case Interview Question #00556: Ou...

  • DHL to Replace Call Center with Online Tracking System

    Case Type: new product, new technology. Consulting Firm: Ernst & Young (EY) first round job interview. Industry Coverage: freight delivery, shipping services; software, information technology (IT). Case Interview Question #00551: Our client DH...

  • Adobe Systems to Not Introduce "Suite" Software Product

    Case Type: new product; operations strategy. Consulting Firm: KPMG Strategy second round job interview. Industry Coverage: software, information technology (IT). Case Interview Question #00548: Your client Adobe Systems Incorporated (NASDA: ADBE) ...

  • Sanofi New Drug Lowers Both Blood Pressure & Cholesterol

    Case Type: new product; pricing & valuation. Consulting Firm: Putnam Associates second round job interview. Industry Coverage: healthcare: pharmaceutical, biotech, life sciences. Case Interview Question #00547: The client Sanofi S.A. (previous...

  • Nordic Paper Develops New Grease-proof Technology

    Case Type: new product, new technology; pricing & valuation. Consulting Firm: Siemens Management Consulting 2nd round job interview. Industry Coverage: paper products; food & beverages. Case Interview Question #00539: Your client Nordic Pa...

  • Abbott Nutrition to Develop Five Year Growth Plan

    Case Type: growth; new product. Consulting Firm: IMS Health Consulting Group 2nd round job interview. Industry Coverage: healthcare: hospital & medical; healthcare: pharmaceutical, biotech, life sciences. Case Interview Question #00538: Our cl...

  • Dr Pepper Group to Launch New Bottled Water Product

    Case Type: new product. Consulting Firm: OC&C Strategy Consultants first round job interview. Industry Coverage: food & beverages. Case Interview Question #00534: Dr Pepper Snapple Group Inc. (NYSE: DPS, formerly Cadbury Schweppes Americas...

  • Motor Coach Industries to Debut New Luxury Coach Bus

    Case Type: new product; pricing & valuation. Consulting Firm: Deloitte Consulting 2nd round job interview. Industry Coverage: transportation; automotive, motor vehicles. Case Interview Question #00522: The client Motor Coach Industries Internation...

  • Pfizer to Introduce Anti-smoking Drug Chantix in India

    Case Type: market entry, new market; new product. Consulting Firm: Putnam Associates second round job interview. Industry Coverage: healthcare: pharmaceutical, biotech, life sciences. Case Interview Question #00511: Your client Pfizer, Inc. (NYSE:...

  • Cardinal Health to Sell New Non-invasive Surgical Technology

    Case Type: new product. Consulting Firm: Putnam Associates 2nd round job interview. Industry Coverage: healthcare: hospital & medical. Case Interview Question #00494: Our client, Cardinal Health, Inc. (NYSE: CAH) is a Fortune 500 health care s...

  • Taco Bell Not to Offer French Fries in Their Restaurants

    Case Type: new product. Consulting Firm: Cognizant Business Consulting (CBC) first round job interview. Industry Coverage: restaurant & food service. Case Interview Question #00487: Taco Bell is an American chain of fast-food restaurants based...

  • Airbus Builds A380 Super Jumbo to Challenge Boeing

    Case Type: new product; pricing & valuation. Consulting Firm: Bain & Company final round job interview. Industry Coverage: aerospace & defense; airlines. Case Interview Question #00485: The Airbus A380 is a double-deck, wide-body, four...

  • Chase to Cross-sell Credit Card Insurance to Card Holders

    Case Type: new product; math problem. Consulting Firm: Capital One Business Analyst first round job interview. Industry Coverage: banking; financial services. Case Interview Question #00472: Chase Bank is the consumer and commercial banking subsid...

  • Wells Fargo To Not Offer Reverse Mortgage Products

    Case Type: new product. Consulting Firm: Capital One first round job interview. Industry Coverage: banking; financial services. Case Interview Question #00461: Wells Fargo & Company (NYSE: WFC) is a multinational diversified financial services com...

  • Rollins Pest Control to Adopt New Liquid Termite Pesticide

    Case Type: new product. Consulting Firm: LEK Consulting 2nd round job interview. Industry Coverage: consumer products; chemical industry. Case Interview Question #00438: The client Rollins Inc. (NYSE: ROL) is a premier consumer and commercial serv...

  • Medtronic to Introduce Prepackaged Sterile Procedure Kit

    Case Type: new product. Consulting Firm: GE Healthcare 2nd round job interview. Industry Coverage: healthcare: hospital & medical. Case Interview Question #00424: Medtronic Inc. (NYSE: MDT), based in the suburban Minneapolis, Minnesota, USA, i...

  • Merial to Discontinue Swine Growth Hormone Product

    Case Type: new product. Consulting Firm: Towers Watson 2nd round job interview. Industry Coverage: healthcare: pharmaceutical, biotech, life sciences. Case Interview Question #00417: The client Merial is a multinational animal health and pharmaceu...

  • Bank of America to Offer New Cash Back Credit Card

    Case Type: new product; math problem. Consulting Firm: Capital One second round job interview. Industry Coverage: financial services; banking. Case Interview Question #00412: The client is the Global Consumer and Small Business Banking (GC&SBB...

  • What Should The Price of an Indestructible Golf Ball Be?

    Case Type: pricing & valuation; new product. Consulting Firm: Bain & Company second round full-time job interview. Industry Coverage: sports, leisure & recreation. Case Interview Question #00408: You are an engineer working for Callawa...

  • John Deere to Not Manufacture Diesel Engines for Trucks

    Case Type: new product. Consulting Firm: IBM Global Business Services (GBS) first round job interview. Industry Coverage: industrial equipment; agriculture, farming. Case Interview Question #00402: Your client Deere & Company (usually known by its...

  • DoubleClick Optimizes Customer Service for Big Publishers

    Case Type: new product. Consulting Firm: PricewaterhouseCoopers (PwC) second round job interview. Industry Coverage: software, information technology (IT); online business. Case Interview Question #00391: Your client DoubleClick Inc. (NASDAQ: DCLK...

  • Coors Brewing Company Considers Bottled Water Market

    Case Type: new product. Consulting Firm: Deloitte Consulting second round job interview. Industry Coverage: food & beverages; tobacco & alcohol. Case Interview Question #00365: The client Coors Brewing Company (a regional division of the w...

  • Blizzard to Market New World of Warcraft Video Game

    Case Type: new product; investment. Consulting Firm: Booz & Company 2nd round job interview. Industry Coverage: entertainment; online business. Case Interview Question #00362: The client Blizzard Entertainment Inc. (currently owned by holding ...

  • Marathon Petroleum to Offer Co-branded Credit Card

    Case Type: marketing/operations strategy; new product. Consulting Firm: American Express 2nd round job interview. Industry Coverage: oil, gas & petroleum industry; financial services. Case Interview Question #00356: Your client Marathon Petrol...

  • Bayer Healthcare to Launch New Asthma Drug in Canada

    Case Type: pricing & valuation; new product. Consulting Firm: IMS Health Consulting Group second round job interview. Industry Coverage: healthcare: pharmaceutical, biotech, life sciences. Case Interview Question #00349: Your client Bayer Heal...

  • Baxter Discovered Breakthrough Formula for Headaches

    Case Type: new product. Consulting Firm: Boston Consulting Group (BCG) 2nd round job interview. Industry Coverage: healthcare: pharmaceutical, biotech, life sciences. Case Interview Question #00346: Suppose you are the CEO of Baxter International ...

  • Medline to Launch Cholesterol Monitoring Device

    Case Type: new product. Consulting Firm: Trinity Partners 2nd round job interview. Industry Coverage: healthcare: hospital & medical. Case Interview Question #00316: The client Medline Industries Inc. is a medical device manufacturer and distribut...

  • Abbott Laboratories to Co-Market Anti-Depressant Drug

    Case Type: new product. Consulting Firm: Trinity Partners 2nd round job interview. Industry Coverage: healthcare: pharmaceutical, biotech, life sciences. Case Interview Question #00314: Your client Abbott Laboratories (NYSE: ABT) is a global, dive...

  • Philips Electronics to Divest from Home Solar Technology

    Case Type: market sizing; new product. Consulting Firm: Alvarez & Marsal 2nd round job interview. Industry Coverage: energy industry; electronics. Case Interview Question #00311: Your client Koninklijke Philips Electronics N.V. (Royal Philips ...

  • Country Music Television to Unveil CMT Magazine

    Case Type: new product. Consulting Firm: Arthur D. Little 1st round job interview. Industry Coverage: mass media & communications; entertainment. Case Interview Question #00264: Your client is Country Music Television (CMT). CMT is an American cou...

  • Code Publishing Company Delays Rollout of Law Code CDs

    Case Type: new product. Consulting Firm: Booz Allen Hamilton (BAH) 1st round job interview. Industry Coverage: publishing, mass media; law Case Interview Question #00262: Our client Code Publishing Company (CPC) is a legal document publisher locat...

  • BMW Introducing New X5 Luxury SUV

    Case Type: new product. Consulting Firm: ZS Associates final round internship interview. Industry Coverage: automotive, motor vehicles. Case Interview Question #00257: It is in the late 1990s. You are a management consultant retained by German lux...

  • Capital One Cross Selling Prepaid Phone Card?

    Case Type: new product; finance & economics. Consulting Firm: Capital One final round job interview. Industry Coverage: telecommunications; financial services. Case Interview Question #00256: Suppose you have just been appointed the manager of the...

  • Celtic Pharma Eyes Biologic Drug for Bacterial Infection

    Case Type: private equity, investment; new product. Consulting Firm: IMS Health Consulting Group final round job interview. Industry Coverage: healthcare: pharmaceutical, biotech, life sciences. Case Interview Question #00249: Our client Celtic Ph...

  • Ryder to Grow Business & Offer Maintenance Only Product

    Case Type: add capacity, growth; operations strategy; new product. Consulting Firm: A.T. Kearney final round job interview. Industry Coverage: transportation. Case Interview Question #00226: The client Ryder System, Inc. or Ryder (NYSE: R), is an ...

  • Oral-B Responds to Competitor's Battery Powered Spinbrush

    Case Type: new product; business competition/competitive response. Consulting Firm: Booz & Company 1st round internship interview. Industry Coverage: household goods & consumer products; electronics. Case Interview Question #00218: Your cl...

  • Bristol-Myers Squibb to Hire Sales Force for New Product

    Case Type: new product; HR/organizational behavior. Consulting Firm: Easton Associates final round job interview. Industry Coverage: healthcare: pharmaceutical, biotech, life sciences. Case Interview Question #00208: You have been retained by the ...

  • Goodman Introduces New Residential Central Air Systems

    Case Type: new product. Consulting Firm: Gallup Consulting final round job interview. Industry Coverage: energy; utilities. Case Interview Question #00201: Our client Goodman Global Group, Inc. is a privately held company (owned by private equity ...

  • Genentech Invents Preventative Drug for Heart Attack

    Case Type: new product; pricing & valuation; industry analysis. Consulting Firm: IMS Health Consulting Group second round job interview. Industry Coverage: healthcare: pharmaceutical, biotech, life sciences; insurance: life & health. Case Intervie...

  • AstraZeneca Offers to Sell Other Companies' Drugs

    Case Type: new product; math problem. Consulting Firm: Trinity Partners final round job interview. Industry Coverage: healthcare: pharmaceutical, biotech, life sciences. Case Interview Question #00191: The client AstraZeneca plc (LSE: AZN, NYSE: A...

  • BASF Develops New Sulfite Preservative Substitute

    Case Type: new product. Consulting Firm: Oliver Wyman final round job interview. Industry Coverage: chemicals; restaurant & food service. Case Interview Question #00184: The client BASF SE (FWB: BAS) is a large global chemical company headquarter...

  • Research In Motion to Launch BlackBerry Torch 9800 Smartphone

    Case Type: pricing & valuation; new product. Consulting Firm: Simon-Kucher & Partners (SKP) final round job interview. Industry Coverage: electronics; telecommunications, network. Case Interview Question #00176: Your client is Research In ...

  • Expedia Evaluates Market Potential of Trip Add-On Product

    Case Type: new product; market sizing. Consulting Firm: Mercer Consulting final round job interview. Industry Coverage: E-commerce, online business; tourism, hospitality, lodging. Case Interview Question #00175: Your client Expedia.com (owned by E...

  • Boston Scientific Develops New Hip Replacement Device

    Case Type: new product. Consulting Firm: Deloitee Consulting second round job interview. Industry Coverage: Healthcare: Hospital & Medical. Case Interview Question #00150: Your client is Boston Scientific Corporation (NYSE: BSX) (abbreviated BSC),...

  • Oscar Mayer Introduces New Hot Dog

    Case Type: new product. Consulting Firm: Buck Consultants first round job interview. Industry Coverage: Food & Beverages. Case Interview Question #00139: You have been hired by Oscar Mayer, an American meat and cold cut production company. Oscar M...

  • GE Defines Pricing Strategy for Eternal Light Bulb

    Case Type: pricing & valuation; new product. Consulting Firm: McKinsey & Company first round job interview. Industry Coverage: Utilities; Energy Industry. Case Interview Questions #00131: Your client is General Electric Company (NYSE: GE), a mult...

  • STEM Commercializes New CNS Stem Cell Product

    Case Type: new product; mergers & acquisitions. Consulting Firm: Simon-Kucher & Partners (SKP) second round job interview. Industry Coverage: Healthcare, Pharmaceutical, Biotech & Life Sciences; Small Business, Startups Case Interview...

  • Eli Lilly Develop New Eyedrops That Cure Myopia

    Case Type: new product; pricing & valuation; market sizing. Consulting Firm: Campbell Alliance 2nd round job interview. Industry Coverage: Healthcare: Pharmaceutical, Biotech & Life Sciences. Case Interview Questions #00119: The client is a marke...

  • Progressive Launch Pay As You Go Auto Insurance

    Case Type: business competition/competitive response; new product. Consulting Firm: ZS Associates 2nd round job interview. Industry Coverage: Insurance: Property & Casualty. Case Interview Questions #00114: Your client Progressive Corporation (NY...

  • Pfizer to Introduce New Cancer Drug

    Case Type: new product; investment; HR/organizational behavior. Consulting Firm: Accenture 2nd round job interview. Industry Coverage: Healthcare: Pharmaceutical, Biotech, Life Sciences. Case Interview Questions #00108: Your client Pfizer (NYSE:...

  • Texas Instruments to Market Thermal-imaging Device

    Case Type: new product. Consulting Firm: Booz Allen Hamilton (BAH) 2nd round job interview. Industry Coverage: Electronics; Defense; Software & Information Technology. Case Interview Questions #00107: Your client Texas Instruments Inc. (NYSE: TXN...

  • Elle Magazine Considers Selective Binding Ads

    Case Type: new product; math problem. Consulting Firm: Capital One 2nd round job interview. Industry Coverage: publishing, mass media & communications. Case Interview Questions #00066: Your client Elle is a major fashion magazine that focuses on ...

  • Condé Nast Publications to Enter Men's Magazines Business

    Case Type: market sizing; new product. Consulting Firm: Strategos 2nd round job interview. Industry Coverage: Publishing, Mass Media & Communications. Case Interview Questions #00037: Your client is the CEO of Condé Nast Publications, a worldwide...

  • GE Develops Eternal Light Bulb That Lasts Forever

    Case Type: new product; industry analysis. Consulting Firm: Marakon Associates 2nd round job interview. Industry Coverage: Energy Industry; Utilities. Case Interview Questions #00036: Your client is General Electric Company (NYSE: GE), a multinati...

  • P&G Pet Food Approached by Wal-Mart

    Case Type: new product; operations strategy. Consulting Firm: Deloitte Consulting internship interview. Industry Coverage: Household Goods, Consumer Products; General Merchandisers. Case Interview Questions #00004: Your client Procter & Gamble...

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