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Posts under Category: business competition
Oral-B Responds to Competitor’s Battery Powered Spinbrush
Case Type: new product; business competition/competitive response.
Consulting Firm: Booz & Company 1st round internship interview.
Industry Coverage: household goods & consumer products; electronics.
Case Interview Question #00218: Your client is Oral-B, the consumer products division of The Gillette Company (acquired by Procter & Gamble in 2005, NYSE: PG) that produces toothbrushes. Oral-B’s product portfolio consists primarily of a “manual” toothbrush that… Read the rest
Delphi Weighs Possible Partnership with Continental in Europe
Case Type: mergers & acquisitions; business competition.
Consulting Firm: OC&C Strategy Consultants final round job interview.
Industry Coverage: automotive, motor vehicles; manufacturing.
Case Interview Question #00211: The client Delphi Corporation is an automotive parts manufacturing company headquartered in Troy, Michigan, USA. Delphi is an original equipment manufacturer (OEM) and supplier of auto-dashboards to auto makers in the U.S. and Europe. “Auto-dashboard” refers… Read the rest
Kodak to Improve Profit Margin for Digital Cameras
Case Type: business turnaround; business competition/competitive response.
Consulting Firm: Booz & Company final round job interview.
Industry Coverage: electronics; consumer products.
Case Interview Question #00205: The client Eastman Kodak Company (NYSE: EK) is a multinational consumer good / consumer electronics company headquartered in Rochester, New York, U.S. Long known for its wide range of photographic film products, Kodak is re-focusing on two… Read the rest
Unilever Should Not Lower Price for Its Dove Soap
Case Type: increase sale/market share; business competition/competitive response.
Consulting Firm: Cognizant Business Consulting (CBC) first round job interview.
Industry Coverage: household goods & consumer products.
Case Interview Question #00204: Your consulting team has been hired by Unilever (NYSE: UN for Unilever N.V. and NYSE: UL for Unilever PLC), a multinational corporation that owns many of the world’s consumer product brands in foods, beverages,… Read the rest
Yahoo Responds to Google’s YouTube Acquisition
Case Type: mergers & acquisitions; business competition/competitive response.
Consulting Firm: Katzenbach Partners (now Booz & Company) final round job interview.
Industry Coverage: E-commerce, Online Business; Software, Information Technology.
Case Interview Question #00125: It was October 2006. Search engine giant Google (NASDAQ: GOOG) just announced that it has agreed to acquire YouTube, the consumer media company for people to watch and… Read the rest