Posts under Category: market sizing

How Many Piano Tuners Are There in Chicago?

Case Type: market sizing.
Consulting Firm: ZS Associates 1st round job interview.
Industry Coverage: Small Business.

Case Interview Questions #00062: How many piano tuners (piano technicians who make their living by making minute adjustments to the tensions of the strings of a piano to properly align the intervals between their tones so that the instrument is in tune) are there in the city… Read the rest

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BP Assesses Operation Status of Machinery Division

Case Type: market sizing.
Consulting Firm: Mars & Co 1st round job interview.
Industry Coverage: Oil, Gas & Petroleum Industry; Industrial Equipment.

Case Interview Questions #00042: Your client BP p.l.c. (British Petroleum, LSE: BP, NYSE: BP) is a global oil and gas company headquartered in London, United Kingdom. It is the third largest energy company and fourth-largest company in the world measured by revenues.… Read the rest

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Condé Nast Publications to Enter Men’s Magazines Business

Case Type: market sizing; new product.
Consulting Firm: Strategos 2nd round job interview.
Industry Coverage: Publishing, Mass Media & Communications.

Case Interview Questions #00037: Your client is the CEO of Condé Nast Publications, a worldwide magazine publishing company with main offices located in New York, Chicago, Miami, Madrid, Milan, Tokyo, London, Paris, and Moscow. Condé Nast produces a line of educational magazines as… Read the rest

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How to Assess World Demand for Knitting Machines

Case Type: market sizing.
Consulting Firm: LEK Consulting 1st round job interview.
Industry Coverage: Industrial Equipment; Clothing & Textiles.

Case Interview Questions #00032: How would you assess the world demand for knitting machines?

Possible Answer:

The world demand for knitting machines basically depends on the world demand for cloth.

In order to evaluate the world demand for cloth, we need to know how… Read the rest

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What is the Market Size for Golf Balls in the U.S.?

Case Type: market sizing.
Consulting Firm: McKinsey & Company internship 1st round interview.
Industry Coverage: Sports, Leisure & Recreation.

Case Interview Questions #00013: You are visiting your client Bridgestone Golf who sells golf balls in the United States. The company is a subsidiary of Bridgestone Sports Ltd, and is based in Covington, Georgia, United States. Its parent company is multinational rubber conglomerate Bridgestone Corporation.… Read the rest

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