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Posts under Category: market sizing
U.S. Bank Eyes Emerging Markets for Growth Overseas
Case Type: market sizing; market entry/new market.
Consulting Firm: American Express 2nd round job interview.
Industry Coverage: banking; financial services.
Case Interview Question #00312: Your client U.S. Bank (NYSE: USB) is the fifth largest commercial retail bank in the United States with $321 billion in assets. Headquartered in Minneapolis, Minnesota, U.S. Bank’s branch network serves 25 states, with a total of 3,069… Read the rest
Philips Electronics to Divest from Home Solar Technology
Case Type: market sizing; new product.
Consulting Firm: Alvarez & Marsal 2nd round job interview.
Industry Coverage: energy industry; electronics.
Case Interview Question #00311: Your client Koninklijke Philips Electronics N.V. (Royal Philips Electronics, Euronext: PHIA, NYSE: PHG) is a global electronics company headquartered in Amsterdam, Netherlands. Philips is one of the largest electronics companies in the world with €25.42 billion in sales… Read the rest
How Many Razor-Blades are Sold in US Every Year?
Case Type: market sizing.
Consulting Firm: Alvarez & Marsal first round job interview.
Industry Coverage: household goods & consumer products.
Case Interview Question #00309: How many razor-blades are sold in the United States every year? Walk me (the interviewer) through your thinking and give me a final number in the end. Be sure to check your answer for reasonableness.
Possible Answer:
This is a… Read the rest
What is US Annual Market Size for Car Tires?
Case Type: market sizing; new business.
Consulting Firm: Samsung Global Strategy Group (GSG) first round job interview.
Industry Coverage: chemical industry; automotive, motor vehicles.
Case Interview Question #00300: A friend of yours wanted to start his own business. His start-up idea was to open up a new car tire manufacturer in the US despite there being another 7 major players in the… Read the rest
How Many Pairs of Boxers Are Sold in U.S. Each Year?
Case Type: market sizing.
Consulting Firm: Seabury Group first round job interview.
Industry Coverage: apparel, clothing & textiles.
Case Interview Question #00275: How many pairs of boxers are sold in the U.S. each year?
Interview Tips:
This is a typical population-based market sizing case. Usually, this kind of cases have a simple format “How many units of product X are consumed every year in… Read the rest