Posts under Category: new product

Mercedes-Benz Proposes One Key Fits All Locks on New Cars

Case Type: new product, new technology.
Consulting Firm: Siemens Management Consulting first round summer internship job interview.
Industry Coverage: automotive, motor vehicles.

Case Interview Question #00665: The client Mercedes Benz is a multinational division of the German automobile manufacturer Daimler AG (FWB: DAI). Headquartered in Stuttgart, Baden-Wurttemberg, Germany, the company produces a full range of luxury cars, buses, coaches, and trucks. Since its inception,… Read the rest

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Kmart to Test Radio Frequency Identification (RFID) in Stores

Case Type: new product, new technology; math problem.
Consulting Firm: Advisory Board Company second round summer internship job interview.
Industry Coverage: retail; information technology (IT).

Case Interview Question #00661: Our client is Kmart (often stylized as K-Mart), an American chain of discount consumer goods retailer headquartered in Troy, Michigan, United States. The company was founded in 1962 and currently is the third… Read the rest

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Cummins To Reduce Warranty Claims for Diesel Engines

Case Type: new product; operations strategy, supply chain optimization.
Consulting Firm: Siemens Management Consulting first round summer internship job interview.
Industry Coverage: industrial equipment.

Case Interview Question #00634: The client Cummins Inc. (NYSE: CMI) is a Fortune 500 corporation that designs, builds, distributes and services engines and related technologies. Headquartered in Columbus, Indiana, United States, Cummins sells in approximately 190 countries and territories… Read the rest

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China Southern Airlines to Fly New Guangzhou-Perth Route

Case Type: new product; math problem.
Consulting Firm: Bain & Company first round summer internship job interview.
Industry Coverage: airlines.

Case Interview Question #00627: Our client China Southern Airlines Company Limited is an airline headquartered in Guangzhou, Guangdong Province, People’s Republic of China. It is the world’s sixth largest airline measured by passengers carried, and Asia’s largest airline in terms of both fleet… Read the rest

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Valeant’s New Asthma Drug Approved by Canada FDA

Case Type: pricing & valuation; new product.
Consulting Firm: FTI Consulting first round summer internship job interview.
Industry Coverage: healthcare: pharmaceutical, biotech, life sciences.

Case Interview Question #00626: Our client Valeant Pharmaceuticals International, Inc. (NYSE: VRX, TSX: VRX) is a Canadian pharmaceutical company with activities spanning the drug discovery pipeline from target identification through clinical trials and commercialization. Headquartered in Laval, Quebec, Read the rest

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