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Posts under Category: new product
Capital One Cross Selling Prepaid Phone Card?
Case Type: new product; finance & economics.
Consulting Firm: Capital One final round job interview.
Industry Coverage: telecommunications; financial services.
Case Interview Question #00256: Suppose you have just been appointed the manager of the Cross Sells team at Capital One (NYSE: COF). You and your team are responsible for evaluating opportunities to market non-credit card products to our credit card customers. This… Read the rest
Celtic Pharma Eyes Biologic Drug for Bacterial Infection
Case Type: private equity, investment; new product.
Consulting Firm: IMS Health Consulting Group final round job interview.
Industry Coverage: healthcare: pharmaceutical, biotech, life sciences.
Case Interview Question #00249: Our client Celtic Pharma is a global private equity firm focused specifically on the pharmaceutical and biotechnology industry. Their primary business model is to acquire direct ownership or controlling stakes in novel, differentiated and commercially… Read the rest
Ryder to Grow Business & Offer Maintenance Only Product
Case Type: add capacity, growth; operations strategy; new product.
Consulting Firm: A.T. Kearney final round job interview.
Industry Coverage: transportation.
Case Interview Question #00226: The client Ryder System, Inc. or Ryder (NYSE: R), is an American-based Fortune 500 provider of leading edge transportation, logistics and supply chain management solutions worldwide. Headquartered in suburban Miami, Florida, Ryder’s global operation has total revenue of… Read the rest
Oral-B Responds to Competitor’s Battery Powered Spinbrush
Case Type: new product; business competition/competitive response.
Consulting Firm: Booz & Company 1st round internship interview.
Industry Coverage: household goods & consumer products; electronics.
Case Interview Question #00218: Your client is Oral-B, the consumer products division of The Gillette Company (acquired by Procter & Gamble in 2005, NYSE: PG) that produces toothbrushes. Oral-B’s product portfolio consists primarily of a “manual” toothbrush that… Read the rest
Bristol-Myers Squibb to Hire Sales Force for New Product
Case Type: new product; HR/organizational behavior.
Consulting Firm: Easton Associates final round job interview.
Industry Coverage: healthcare: pharmaceutical, biotech, life sciences.
Case Interview Question #00208: You have been retained by the VP-Sales of Bristol-Myers Squibb (NYSE: BMY), a large pharmaceutical company headquartered in New York City. The company has just obtained FDA approval for a new product that will take between 6 and… Read the rest