Case Interview Questions #00075: Your client CNH Global N.V. (NYSE: CNH) is a global, full line company operating in both the agricultural and construction equipment industries. CNH’s scope includes integrated engineering, manufacturing, marketing and distribution of agricultural machinery and equipment on five continents. CNH’s operations are organized into three business segments: agricultural equipment, construction equipment and financial services. As of December, 2009, CNH manufactures its products in 38 facilities throughout the world and distributes its products in approximately 170 countries through approximately 11,600 full line dealers and distributors.
CNH Global N.V. is incorporated in and under the laws of The Netherlands. The company was created on November 12, 1999 though the merger of New Holland N.V. and Case Corporation.
CNH has hired you to help them forecast the demand for their advanced agricultural machine products (agricultural tractors and combine harvesters). How would you assess the world demand for these machines?