Case Type: increase sales/market share; business expansion, add capacity.
Consulting Firm: Diamond Management & Technology Consultants (now PwC Advisory) 2nd round job interview.
Industry Coverage: Chemical Industry.
Case Interview Questions #00077: Your client Eastman Chemical Company (NYSE: EMN) is a large U.S.-based chemical company, engaged in the manufacture and sale of chemicals, fibers, and plastics. Eastman has 11 manufacturing sites in seven countries, supplying its products throughout the world. Founded in 1920 and based in Kingsport, Tennessee, Eastman is a Fortune 500 company with sales of $6.7 billion in 2008, and approximately 10,000 employees.
The CEO of Eastman Chemical Company would like to increase the size of its operations substantially in the next few years. Their objective is to triple both sales and profits within 5 years (ambitious!). How can you assist them to achieve this goal?
Additional Information: (to be provided to you if asked)
Eastman manufactures and markets chemicals, fibers and plastics worldwide. It provides key differentiated coatings, adhesives and specialty plastics products. It is also a major supplier of cellulose acetate fibers and produces PET polymers for packaging. The products manufactured by Eastman Chemical Company are categorized in five key sectors:
- Coatings, adhesives, specialty polymers and inks
- Performance chemicals and intermediates
- Specialty plastics
The following are a list of key questions that should be asked before your analysis of the case: