Case Interview Question #00198: Our client EasyJet Airline Company (LSE: EZJ) is a global airline headquartered at London Luton Airport (IATA: LTN, ICAO: EGGW, previously Luton International Airport), United Kingdom. It carries more passengers than any other UK-based airline, operating domestic and international scheduled services on 500 routes between 118 European, North African, and West Asian airports.
EasyJet Airline has proven successful with their efficient operations, even during the recent financial crisis. They are now considering starting a new flight service between Paris and London. There is a larger effort ongoing in making a business case for this flight service and you have been giving the assignment of setting a price for the new Paris-London flight. How would you go about pricing the tickets?
Interviewee: So, our client EasyJet is a global airline considering launching a new flight route between London and Paris, and they want to know how to price the tickets?