A quick 'heads up' to all independent consultants and smaller consultancies... there is a new resource on marketing your services up at:

http://Clientonomy.com

Hope this helps.

Mac.

Thanks for sharing it.

Marketing Resource Management (MRM) provides the software infrastructure to support Marketing Operations Management. Marketing Operations Management is the alignment of people, process and technology to support marketing activities and improve marketing effectiveness. The growing importance of an effective MRM strategy is reflected by the number of leading organizations which are following this path, with implementations of software provided by some of the leading technology vendors operating in this space. This growth is also reflected in the growing importance of the marketing operations role in organizations.

Marketing campaigns greatly depend on Resource Management as the main delivery engine capable of providing transformations to the campaign structure and delivering on an improved marketing efficiency. This article is here to draw a pragmatic discussion on how the Marketing Resource Management model brings unique value.
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