Case Type: math problem.
Consulting Firm: Booz & Company final round job interview.
Industry Coverage: entertainment; leisure & recreation.
Case Interview Question #00302: Our client, The Solomon R. Guggenheim Museum, is a well-known museum located on the Upper East Side of Manhattan in New York City, United States. Designed by Frank Lloyd Wright, it is one of the 20th century’s most important architectural landmarks. It is the permanent home to a renowned collection of
Impressionist, Post-Impressionist, early Modern, and contemporary art and also features special exhibitions throughout the year.
Guggenheim Museum broke attendance records in 2008. The number of visitors jumped 12% to 1.1 million. It has hired your consulting firm because it is looking for help understanding why it is experiencing big problems with visitor congestion in their museum. You have been assigned to the case. Your job is to identify the cause of the problem and recommend a solution to resolve the issue. How would you go about it?
Additional Information:
When the candidate asks about the layout of the museum should you provide the below figure. If the candidate doesn’t ask, let them probe around a bit and then provide.
As shown in the figure, there are a total of 6 exhibit rooms per floor. There is a hallway that goes around the room and through the center (in gray). Each exhibit has a door leading into the exhibit room. There is one elevator that leads to the entrance at the front. People exit the elevator and move to their desired exhibit room. What next?
Possible Framework:
The beauty of this case is that there is no single appropriate framework. Let the candidate attempt to build one, but they are likely to find themselves stuck quickly.
Possible Solution:
First of all, ask the candidate: what should we look at?
Often the candidate will list off many obvious things. The point is to drive them to a very specific solution. Give them

