Case Type: new business; market sizing.
Consulting Firm: ZS Associates first round job interview.
Industry Coverage: mass media & communications.
Case Interview Question #00470: The Philadelphia WFLN was primarily a classical music radio station. The call sign WFLN (which stood for “Franklin Broadcasting”) was originally assigned in 1949 to a Philadelphia FM radio station located at 95.7 MHz. In 1956, WFLN (900 kHz) was started as a simulcast of the FM programming. 
WFLN was sold in 1985 and became WDVT. WFLN-FM continued operations until 1997 when it was sold, changed format and was renamed WXXM.
For quite some time WFLN was the only classical music radio station in Philadelphia, but recently it changed its format to alternative music after it was bought out by a new owner. As a result, there is now no classical music radio station in Philly. What do you think about the prospects of opening a new classical music radio station in Philly?
Possible Answer:
Candidate: Very interesting case. I’d like to take a look at four major “buckets of questions”.
