Case Interview Questions #00051: Your client Deere & Company, usually known by its brand name John Deere (NYSE: DE), is a large agricultural equipment manufacturer headquartered in Moline, Illinois. As a leading manufacturer of agricultural machinery in the world, Deere and Company’s agricultural products include tractors, combine harvesters, balers, planters/seeders, ATVs and forestry equipment.
John Deere’s primary product line, farming tractors, is losing money recently. The CEO of John Deere has hired you to find out why his company is losing money on farming tractors. What questions would you ask of your client to help them solve their profitability problem?
It is unlikely that there are too many players in this market. You might want to start off by asking how many competitors there are. Suppose the answer is that there are two direct competitors.