Case Type: improve profits/bottom line; increase sales.
Consulting Firm: Easton Associates 2nd round job interview.
Industry Coverage: Healthcare: Pharmaceutical, Biotech & Life Sciences.
Case Interview Questions #00029: Your client Johnson & Johnson (NYSE: JNJ) is a global health care company manufacturing pharmaceutical, medical devices and consumer packaged goods. Its headquarters is located in New Brunswick, New Jersey, United States. The corporation has some 250 subsidiary companies with operations in over 57 countries and products sold in over 175 countries. Johnson & Johnson had worldwide pharmaceutical sales of $24.6 billion for the calendar year of 2008.
Recently, Johnson & Johnson has decided it is interested in substantially increasing the size of its operations. Its goal is to double both total sales and profits in less than two years. As a consultant brought in to assist them, what would you do? What issues would you consider? What are some likely alternatives for the client?
I. Possible Issues to consider:
1. What is the current scope of operations? In what areas of health care does the company deal? What is its current market share in these areas?