Case Interview Question #00545: Our client MTV Networks is a division of media conglomerate Viacom (NASDAQ: VIA, VIAB, short for “Video & Audio Communications”) headquartered in New York City, New York, United States. The company oversees the operations of many music television channels and Internet brands, including the original MTV (Music Television) channel in the United States and the MTV Networks International.
As a major national music cable network in the U.S., MTV Networks recently is thinking about launching a new magazine dedicated to country music. You have been hired to help them with this initiative. Is this a good idea? What is the economics of launching this country music magazine?
Candidate: As our client is thinking about entering into country music magazine market, before we look at the economics of launching the magazine, I would like to first analyze the attractiveness of country music magazine market: its overall market size, growth, competitive landscape, consumer purchasing behavior, entry barrier and etc.
Then, if the market is attractive, I would like to look at our clients’ capability to succeed in this market: where does it stand