Case Interview Question #00139: You have been hired by Oscar Mayer, an American meat and cold cut production company. Oscar Mayer is wholly owned by food and beverage conglomerate Kraft Foods Inc. (NYSE: KFT) and is best known for its hot dogs, lunch meats, bologna, bacon and other lunchables products.
The food processing department of Oscar Mayer recently introduced a new hot dog to the market. Sales in the first two weeks have far exceeded the marketing department’s projections. Your client thinks they may need to add more capacity. What advice would you give them?
The following are relevant questions about the product and market you should want to ask your client regarding consumer’s buying preferences, competitive break-up, sales and promotions, etc.