Case Interview Question #00480: For this case, your client is American business magnate and real estate developer Donald Trump. He is currently assessing a new project idea for his company.
Costa Rica is a multilingual, multiethnic and multicultural country in Central America, bordered by Nicaragua to the north, Panama to the southeast, the Pacific Ocean to the west and the Caribbean Sea to the east. Costa Rica has a beautiful coastline which has historically been difficult to access. The nearest international airport (Juan Santamaria International Airport) was over six hours away. As of last year, a new international airport (Daniel Oduber Quiros International Airport) was constructed only a half hour away.
Since then, there has been an investment boom in the region due to the increasing number of tourists (popular with Americans and Asians). The Mandarin Oriental and The Four Seasons, two prominent luxury hotel chains, were the first to enter this market with a 300-room hotel each. Your client Donald Trump is considering investing in the tourism opportunity created by the new airport. Would you recommend that Trump enter the market?
Part #1: Client’s Core Competencies