Case Interview Question #00474: Union 76 is a chain of gas stations located in the United States. Union Oil Company of California, dba Unocal is the original creator and owner of the Union 76 brand until it sold the rights to the Union 76 brand for use in refining and marketing operations to Tosco Corporation in 1997. The 76 brand was later acquired by Phillips Petroleum, which merged with Conoco to form supermajor oil corporation ConocoPhillips Company (NYSE: COP) in 2002.
I have been working on a project helping Union 76 who is considering entering the Asian retail gas marketplace. I am looking for breadth here, and then we’ll get to the numbers. First, what issues should Union 76 consider before they enter the Asian retail gas market?
Note to Interviewer:
This case consists of two parts. First, you should have the candidates consider as many business issues and concerns as they can identify. You should also press their assertions and test them for their logic and relevance. Then, have them analyze the following graph (Figure 1).
Possible business issues to consider could include but are not limited to: