Case Type: market entry/new market.
Consulting Firm: Booz & Company 1st round job interview.
Industry Coverage: Engineering, Construction.
Case Interview Questions #00014: Your client Vinci Construction (Euronext: DG) is an overseas construction and civil engineering company headquartered in Rueil-Malmaison, France. The company employs more than 179,000 people and is the largest construction company in the world by revenue. Revenue in fiscal year 2010 is 
estimated to be €33.38 billion.
Recently, Vinci Construction wants to expand by establishing a presence in the midwest, a growing U.S. regional market. You have been hired to advise them on their market expansion. How should it go about doing this? What factors are critical for its success?
Suggested Framework:
- What are the diversifying firm’s distinct competitive advantages?
- What is its capacity for funding an acquisition?
- What is the competitive environment like in the proposed region?
- How does this environment differ from the current markets of the diversifying firm?
Possible Solution:
